Hot Literati Guide to Business
 
This is for you if: You want to understand how business actually works—not the hustle-bro version where you "crush it" until you burn out, but the kind where you build something beautiful that serves people and actually sustains you.
 
Includes wisdom from: Peter Drucker, Seth Godin, Yvon Chouinard (Patagonia), Jason Fried & DHH (Basecamp), Tressie McMillan Cottom, and more thinkers who believe business can be creative, ethical, and profitable
 
What you'll learn:
Why business is about creating value, not just extracting profit
How to think strategically without an MBA
Marketing as service (not manipulation)
The money stuff that actually matters
How to build systems that serve you instead of enslaving you
Why small and sustainable can be better than unicorn dreams
How to run a business aligned with your values
Whether you're starting something, working somewhere, or just trying to understand why capitalism is Like That™, this guide makes business make sense.
 
Includes prompts, reflections, and exercises
84 pages
 
The 8 concepts we actually cover are:
What Is Business? (Value Creation, Not Just Profit)
Business Models & Strategy
Marketing as Storytelling & Service
Money, Pricing & Unit Economics
Building Systems That Serve You
Brand & Positioning
Small Business vs. Startup Culture
Conscious Business (Ethics, Values, Stakeholders)
 
Thinkers cited: Peter Drucker, Milton Friedman, John Mackey, Raj Sisodia, Yvon Chouinard, Seth Godin, Jason Fried, DHH, Kim Scott, and examples from Patagonia, Basecamp, Warby Parker